Does HTTPS affect SEO?
Google has confirmed it counts, though as a lightweight signal. The larger effect is what happens without it.
Yes, but treat it as a small, confirmed signal rather than the reason a site ranks or does not. Google announced in 2014 that HTTPS is used as a ranking signal, and has repeated since that it is a lightweight one — enough to be a tie-breaker between otherwise similar pages, not enough on its own to move a page from page three to page one.
Why it matters more in practice than the ranking weight suggests
The direct ranking effect is small, but the indirect effects are not:
- Browser warnings. Modern browsers actively label plain HTTP pages as "Not secure", particularly on any page with a form. A visitor who sees that warning and leaves is a real loss, regardless of what ranking signal caused them to find the page.
- Referrer data. Traffic moving from an HTTPS site to an HTTP one loses referrer information in some browser configurations, which can affect how well you understand where your traffic actually comes from.
- Mixed content. A page served over HTTPS that still loads some resources — images, scripts — over plain HTTP will show its own browser warnings and can fail to load those resources at all in modern browsers.
Put together, an insecure site is disadvantaged by more than the ranking algorithm alone accounts for.
A free SSL certificate is included with hosting here, so there is no cost trade-off to weigh against this decision the way there once was when certificates had to be purchased separately. See how to install an SSL certificate if a domain on the account is not yet running on HTTPS.
Moving from HTTP to HTTPS correctly
Enabling the certificate is only half the job. Every HTTP version of every URL needs a 301 redirect to its HTTPS equivalent, and every internal link, image reference and script tag on the site should point at the HTTPS address directly rather than relying on a redirect to catch it each time. A site running both versions side by side without redirects effectively duplicates every page, which creates its own separate problem — see fixing duplicate content.
Once redirects are in place, update your Search Console property and your sitemap to reference the HTTPS URLs, since the old HTTP versions are no longer the ones you want crawled and indexed going forward.
Related reading
Yes, through Core Web Vitals — but the bigger cost of a slow site is visitors leaving before it finishes loading.
How to set up 301 redirectsA 301 tells search engines a page has permanently moved. Here is how to set one up correctly and what breaks when you get it wrong.
What is the difference between a 301 and a 302?One says the move is permanent, the other says it is temporary — and search engines treat those two claims very differently.
Does where my site is hosted affect SEO?Barely, and only through load time for distant visitors. The signals that actually target a country live elsewhere.