SEO & Marketing

Google has confirmed it counts, though as a lightweight signal. The larger effect is what happens without it.

Yes, through Core Web Vitals — but the bigger cost of a slow site is visitors leaving before it finishes loading.

Barely, and only through load time for distant visitors. The signals that actually target a country live elsewhere.

Structured data that describes your page in a format search engines can parse directly, plus how to test it before it goes live.

The same fundamentals that help ordinary search, applied to a different kind of reader: one that quotes rather than links.

Being online and being crawlable are not the same thing. Here is how to check the difference directly rather than assume it.

What a sitemap actually does, how to build a valid one, and where to submit it once it exists.

Free tools can genuinely do this job. Here is how to use them, and how to read what a search actually wants.

Genuinely earning a link, one relationship or one useful piece of content at a time. No shortcuts, because the shortcuts do not work.

Most duplicate content is not copied text — it is the same page reachable at more than one URL. Here is how to find and fix it.

A new site is invisible until Google has crawled and indexed it. Here is how to remove the obstacles and ask directly.

Changing host does not hurt rankings by itself. A migration that changes URLs or breaks redirects is what actually does the damage.

A 301 tells search engines a page has permanently moved. Here is how to set one up correctly and what breaks when you get it wrong.

Verifying a site takes minutes. Here is the fastest verification method for your setup and what to look at once you are in.

A different set of signals from ordinary SEO, built around one thing being consistent everywhere your business is listed.

Adding the tracking code is the easy part. Here is what to decide first and how to check it is actually working.

The structural decisions that make a site easy for both a visitor and a crawler to understand, made once and rarely revisited.

No trick outranks a page that actually answers the question better than the alternatives already sitting in the results.

One is read by ranking systems, the other is not — and Google rewrites both more often than most guides admit.

The syntax, the common mistakes, and the one thing robots.txt cannot do no matter how you write it.

A proposed convention, not a standard search engines are bound to honour. Here is what it is and how to write one honestly.

The limit on how much of a site Google chooses to crawl. For most small sites it is not the bottleneck it sounds like.

A line in the page head that tells search engines which of several similar URLs is the one that should actually be indexed.

One says the move is permanent, the other says it is temporary — and search engines treat those two claims very differently.