FAQ Control Panel

How to see how many visitors your site gets

Where basic visitor numbers live in your control panel, and why most site owners add analytics on top.

Updated 4 min read Beginner

Your control panel includes a basic statistics section built from your server's own logs, showing visits, pages viewed and similar figures for your domain. It is a reasonable first check if you just want a rough sense of traffic, but most site owners end up adding a dedicated analytics tool for anything more detailed.

Where to find it

Open the section of your control panel dealing with statistics or logs. It will normally let you choose a domain, if you have more than one on the account, and show a summary — typically visits over time, popular pages, and sometimes visitor locations or the browsers and devices being used.

The exact figures shown vary by panel

Different statistics tools present different breakdowns and different levels of detail. If a specific figure you want is not on the summary screen, check whether it is available under a more detailed report elsewhere in the same section before assuming it is not tracked at all.

Why these numbers can look different from Google Analytics

Server-log statistics and JavaScript-based analytics tools count fundamentally different things, which is why the two rarely match exactly:

Server-log statisticsScript-based analytics
CountsEvery request the server receivesOnly visits where the tracking script actually ran
Includes bots and crawlersUsually yes, often heavilyUsually no
Affected by ad blockersNoYes — blocked scripts are not counted
Detail on individual visitorsLimitedExtensive — behaviour, sources, conversions

Neither figure is "the real one" — they answer different questions. Server logs tell you what your server actually handled, bots included. A tool such as Google Analytics tells you about real browser sessions where its tracking script successfully ran, which is closer to what most people mean by "visitors" but misses anyone blocking scripts or trackers.

Which one should you actually use?

For a rough, no-setup-required sanity check — "is anyone hitting this site at all" — the built-in statistics are fine. For anything you plan to act on — which pages perform, where traffic actually comes from, whether a change increased engagement — a dedicated analytics tool gives you far more useful detail and is worth the small amount of setup it takes to add to your site.

If uptime rather than traffic is what you are actually trying to track — knowing whether the site was reachable at all, rather than how many people visited — that is a separate concern covered in how to monitor your website uptime.

Frequently asked questions

Where do I find visitor statistics in my control panel?

Look for a section covering statistics or logs. It generates its figures from the raw server logs for your domain — every request the server has handled — and presents them as visit counts, pages viewed and similar summaries.

Why do the numbers not match Google Analytics?

They are counting different things. Server-log statistics count every request that reaches the server, including bots, crawlers and automated tools, while a script-based analytics tool only counts visits where a browser actually ran its tracking code — which real bots typically do not do. Neither number is wrong; they are simply answering slightly different questions.

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