What is bandwidth and how much do I need?
The total data your site sends to visitors each month. Most sites use far less of it than the number on the plan suggests.
Bandwidth is the total amount of data your website transfers to visitors over a billing period, and most sites use a small fraction of what their plan allows. Every page a visitor loads, every image, script and download, counts towards it — it is a measure of traffic volume, not a measure of how many visitors you can have.
What actually uses bandwidth
Roughly, one page view transfers however large that page is — its HTML plus every image, style sheet and script it loads — to that one visitor. Do that across every visitor and every page they view in a month, and the total is your bandwidth usage. A text-heavy page with a couple of small images uses very little; a page with large, unoptimised images or video uses considerably more per visit.
Roughly estimating what you need
You do not need a precise figure before launch — nobody has one for a new site. A rough sanity check is enough: estimate an average page size, multiply by the number of page views you realistically expect in a month, and compare that to the allowance shown for your plan. For the great majority of blogs, small business sites and portfolios, the answer is that you are nowhere near the limit, and the exercise mostly exists to catch the rare case of a site with unusually large media files or unusually high expected traffic.
| Site type | Typical bandwidth need |
|---|---|
| Blog or brochure site | Low — text and modest images use little per visit |
| Portfolio with large images or video | Moderate to high — unoptimised media adds up quickly |
| Online store | Moderate — product images across many pages per session |
| Site offering file downloads | Depends entirely on file size and how often they are downloaded |
What actually happens if you get close to the limit
Rather than guessing in advance, your control panel shows current usage against your plan's allowance, so you can watch actual figures build up once the site is live instead of relying on an estimate made before launch. If usage is consistently running high, the practical options are the same two that solve most bandwidth concerns: reduce how much each page transfers — chiefly by compressing images — or move to a plan with a larger allowance.
Reducing bandwidth without reducing content
- Compress images before uploading them. This is usually the single biggest reduction available, since unoptimised photos are often many times larger than they need to be for how they are displayed.
- Enable caching so repeat visitors and search engine crawlers are not re-downloading unchanged files on every visit.
- Avoid hosting large downloadable files directly on the account if they are downloaded often — a dedicated file-sharing or video platform is usually a better fit for that kind of traffic than a website's own hosting.
Bandwidth vs disk space
These are commonly confused but measure different things. Disk space is how much you can store on the account at any one time; bandwidth is how much data moves off the account to visitors over a period. A site can be small in disk space and still use significant bandwidth if it gets heavy traffic, and the reverse is equally possible. See what is disk space and how much do you need for the storage side of the same question.
Related reading
The total storage on your hosting account, shared between your website files, database and email. Most sites need surprisingly little.
What you get with your hosting planEvery hosting plan bundles the same handful of things together. Here is what each one is actually for.
How to choose a hosting plan you will not outgrowThe right plan depends on what your site actually is, not which one has the biggest numbers printed on the pricing page.
Do I need both a domain and hosting?Yes. A domain is an address; hosting is what the address points to. A website needs both before it can go live.